Xiaomi 17 Ultra Camera: MKBHD Calls it “More Camera Than Phone”
The Xiaomi 17 Ultra Camera: More Camera Than Phone? MKBHD Says “Absolutely!”
On January 22, 2026, the tech world buzzed as Marques Brownlee, better known as MKBHD, dropped a bombshell tweet. The renowned tech reviewer, with millions of eyes on his every word, revealed his initial skepticism about the new Xiaomi 17 Ultra. He worried it might be just another “Leica branding exercise,” but his video quickly proved otherwise. What he found was a device where the Xiaomi 17 Ultra camera isn’t just a feature; it’s the main event, redefining expectations for mobile photography.

The Buzz: MKBHD’s Bold Statement on the Xiaomi 17 Ultra Camera
Let’s rewind to that fateful tweet. MKBHD’s words were sharp and to the point, instantly capturing the attention of the global tech community:
“NEW VIDEO – This phone had me nervous because I thought this could just be a Leica branding exercise but turns out… Xiaomi 17 Ultra is more camera than phone, and it’s excellent: MKBHD’s full Xiaomi 17 Ultra review”
Accompanying this was a striking image, bringing the phone’s distinctive, colossal circular Leica camera module into sharp focus. The message was loud and clear: initial apprehension transformed into genuine admiration. For a critic as meticulous as MKBHD, an “excellent” rating for a device is not handed out lightly, especially when it comes to something as central as the Xiaomi 17 Ultra camera. It signaled a device that truly broke the mold.
Leica and Xiaomi: More Than Just a Logo?
For years, Xiaomi has been on a relentless quest to elevate its mobile photography, collaborating with imaging legend Leica. This journey began promisingly with the Xiaomi 12 series and really hit its stride with subsequent models like the Xiaomi 15 Ultra, which famously sported a groundbreaking 1-inch sensor. But let’s be honest, we’ve all seen tech collaborations that feel more like a marketing gimmick than a genuine innovation. Sometimes, a premium logo gets slapped onto a product, and you’re left wondering if the hardware truly lives up to the prestigious badge. It’s easy to be cynical.
MKBHD, known for his healthy skepticism and rigorous testing methodology, openly admitted he approached the Xiaomi 17 Ultra with these very same doubts. Was it just going to be another decent camera phone trying to look “pro” thanks to that iconic red Leica badge? Was this merely a “branding exercise” as he put it?
His definitive answer? A resounding “no.” The Xiaomi 17 Ultra camera setup, he declared, isn’t just part of the phone; it defines the phone. It’s a device where the camera is the absolute superstar, almost as if the rest of the Smartphone exists solely to support that incredible photographic system. This isn’t just about taking good pictures; it’s about a fundamental shift in what a modern mobile device can be, pushing the boundaries of what we expect from phone photography.
What Makes the Xiaomi 17 Ultra Camera “More Camera Than Phone”?
While MKBHD’s full video dives deep into the technical nitty-gritty, his initial impressions and the flurry of community reactions highlight several key aspects that make the Xiaomi 17 Ultra camera stand out from the crowded field of other Smartphones:
- A Truly Advanced Camera System: That hefty, circular module isn’t just for show. We’re talking about precision-calibrated Leica lenses paired with high-quality optics. It likely packs a gargantuan main sensor, powerful telephoto capabilities that zoom in without losing crucial detail, and specialized modes that genuinely push the boundaries beyond what most Android flagships or even iPhones currently offer. This kind of dedication to hardware reminds us of what a true flagship, reviewed through a deep tech review process, can achieve.
- A “Real” Photographic Experience: Ever picked up your phone and wished it felt more like a dedicated camera, offering genuine control and a tactile sense of photography? Many users chiming in on social media (and forums) agree: the Xiaomi 17 Ultra camera interface, its manual controls, and the sophisticated image processing make shooting photos feel strikingly akin to using a professional-grade camera, not just a casual snapshot device. This elevates the user experience significantly, turning casual users into enthusiastic photographers.
- Performance That Justifies the Hype: When Marques calls something “excellent,” it means it’s genuinely top-tier, standing shoulder-to-shoulder with (or even surpassing) the best in the business. His endorsement suggests that the Xiaomi 17 Ultra doesn’t just compete; it potentially surpasses rivals like the Samsung Galaxy S-series, Google Pixel, or even the iPhone Pro Max in specific photographic scenarios. This is a game-changer for Mobile Technology and sets a new benchmark for what’s possible in a pocket-sized device.
The Community Responds: A Mix of Awe and Amusement
MKBHD’s tweet wasn’t just another post; it quickly went viral, racking up hundreds of likes, reposts, and comments within minutes. The conversation around the Xiaomi 17 Ultra camera was vibrant and diverse, a true reflection of the tech community’s engagement:
- Stunning Samples: Users flooded replies with their own photos taken with the phone, showcasing truly breathtaking results that often looked straight out of a professional portfolio. This kind of user-generated content speaks volumes about real-world performance, far beyond marketing claims.
- Design Debates: The enormous circular camera module sparked some heated discussions. While many appreciate its bold statement and functional design, others found it aesthetically challenging, preferring more subtle or linear camera arrangements. As with devices like the Poco X8 Pro Iron Man Edition: Suit Up! Global Launch Gets Closer with NBTC Certification, design is always a talking point. Beauty, after all, is in the eye of the beholder, especially when it comes to phone aesthetics and functionality.
- DSLR Dreams: Naturally, jokes abounded about the phone being so camera-centric it was practically a DSLR with a SIM card. It’s a playful nod to how dominant and capable the camera system truly is. The discussion around advanced camera features, even in phones like the Redmi Note 15 Pro Water Resistance: Dive Deep or Stay Dry?, often points to this desire for more.
- Cross-Platform Praise: Even die-hard iPhone fans, while defending their preferred devices, couldn’t help but acknowledge the sheer photographic prowess of Xiaomi’s latest offering. It’s a powerful testament to the Xiaomi 17 Ultra camera‘s impact when it starts turning heads and earning respect across the aisle, regardless of brand loyalty.
Why MKBHD’s Verdict on the Xiaomi 17 Ultra Camera Matters
When a tech titan like MKBHD declares a phone “more camera than phone” and backs it up with a comprehensive video, the entire industry takes notice. It’s a huge validation for Xiaomi’s relentless pursuit of photographic excellence. They’ve not only carved out a niche but have successfully positioned their Ultra line as a serious, premium contender in the fiercely competitive mobile photography arena. This is especially impactful in markets where Xiaomi continues to offer cutting-edge HyperOS 3.1: Xiaomi’s Leap Towards Faster, Smarter Devices powered devices at a price point that often undercuts traditional giants.
If you’re eyeing a flagship Android phone primarily for its camera capabilities in 2026, the Xiaomi 17 Ultra — with its stellar Xiaomi 17 Ultra camera — should absolutely be at the very top of your shortlist, according to one of the most critical and trustworthy eyes in the tech world. This kind of Tech News is what we live for!
Summary
MKBHD’s highly anticipated review of the Xiaomi 17 Ultra confirms what many hoped for: its Xiaomi 17 Ultra camera system is revolutionary. Initially skeptical of a mere Leica branding exercise, the renowned tech reviewer was blown away by a device where photography takes center stage, delivering an “excellent” and genuinely professional shooting experience. With its advanced optics, intuitive controls, and competitive edge against top flagships, the Xiaomi 17 Ultra is redefining mobile photography. For anyone prioritizing an exceptional camera on their next smartphone, MKBHD’s unequivocal endorsement makes Xiaomi’s latest Ultra model an unmissable contender.
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