Xiaomi Tops Apple: #1 Smartwatch & Smartband Maker in 2025
Xiaomi Reclaims the Wearable Crown: Outpacing Apple in Smartwatch and Smartband Sales!
Xiaomi has once again demonstrated its dominance in the tech world, surpassing Apple to become the leading manufacturer of smartwatches and smartbands in 2025. This remarkable achievement, highlighted by a staggering 44% year-on-year growth, underscores Xiaomi’s unwavering commitment to delivering exceptional quality at competitive prices. This article delves into the details of Xiaomi’s success, analyzing market trends and highlighting key factors contributing to their triumph.
Xiaomi’s Market Domination in Wearables
According to Canalys‘ latest report, the global smartwatch and smartband market experienced a robust 13% growth in 2025, reaching over 46 million units sold. This record-breaking performance saw Xiaomi, Apple, Huawei, Samsung, and Garmin emerge as the top players, each demonstrating significant sales growth. However, it was Xiaomi that truly shone, reclaiming the number one spot – a position it hadn’t held since 2020.
Market Share Breakdown: Xiaomi’s Lead
Xiaomi’s current market share stands at an impressive 19%, a result of selling 8.7 million smartwatches, smartbands, and smart glasses this year. This is particularly noteworthy considering many of its products are primarily sold within China. Apple follows closely with a 16% market share. While Huawei (36% growth) and Samsung (74% growth) maintained their third and fourth positions respectively, Xiaomi’s overall lead is undeniable. Garmin holds a steady fifth place, focusing on the premium segment.
| Brand | Market Share (2025) | Year-on-Year Growth | Units Sold (2025 – YTD) |
|---|---|---|---|
| Xiaomi | 19% | 44% | 8.7 million |
| Apple | 16% | [Data not provided] | [Data not provided] |
| Huawei | [Data not provided] | 36% | [Data not provided] |
| Samsung | [Data not provided] | 74% | [Data not provided] |
| Garmin | [Data not provided] | [Data not provided] | [Data not provided] |
The Winning Formula: Price and Battery Life
The Canalys report also sheds light on consumer priorities when choosing wearables. Price remains the most significant factor, followed closely by battery life. Health monitoring features are also increasingly important, a trend Xiaomi expertly addresses.
Xiaomi’s success can be directly attributed to its ability to deliver excellent value. Products like the Redmi Watch 5 Lite exemplify this strategy, offering an AMOLED display, up to 18 days of battery life, over 150 sports modes, and comprehensive health tracking (sleep monitoring, SpO2, stress management) – all at a highly competitive price point. This winning combination of affordability and functionality has solidified Xiaomi’s position at the forefront of the wearable market.
Conclusion
Xiaomi’s resurgence to the top of the wearable market is a testament to its strategic focus on delivering high-quality products at accessible prices. By prioritizing key features like long battery life and comprehensive health tracking, while maintaining a competitive edge in pricing, Xiaomi has successfully captured a significant share of the global market. This success highlights the brand’s ongoing commitment to innovation and its understanding of consumer needs, ensuring continued growth and market leadership in the years to come.
