Xiaomi SU7 Ultra Electric Supercar Launches in Japan
Xiaomi SU7 Ultra Hits Japan: Is This Electric Supercar the Game-Changer We’ve Been Waiting For?
Get ready, tech heads and car enthusiasts! Xiaomi, the brand that’s practically synonymous with cutting-edge smartphones and smart gadgets, has just made a seriously bold move. They’ve officially landed their electrifying Xiaomi SU7 Ultra in Japan, and let me tell you, jaws are on the floor. Priced at a cool 52.99 million yen (that’s about $356,000 USD), this beast of an electric supercar had its grand debut at an exclusive event in Akihabara, Tokyo. But here’s the kicker: Xiaomi’s not just selling these beauties online. They’re planning to bring the SU7 Ultra directly to their smartphone stores in Japan. Talk about blurring the lines between your pocket tech and your ride!
More Than Just a Car: It’s a Xiaomi Experience
The Xiaomi SU7 Ultra isn’t just another electric vehicle; it’s a statement. It screams futuristic design and packs a performance punch that can go toe-to-toe with the established automotive giants. This ultra-premium model is clearly aimed at folks who crave speed, style, and doing it all sustainably. During the presentation, Xiaomi Japan’s VP, Zheng Yan, dropped the bombshell: just like in China, the SU7 Ultra will be available for purchase inside Xiaomi’s smartphone shops. Seriously, imagine popping in for the latest Xiaomi 15 and leaving with the keys to a high-performance electric sports car. That’s the kind of disruptive thinking Xiaomi is known for!
A Strategic Rollout: From Phones to Supercars
While the official launch date for the SU7 Ultra in Japan is still under wraps, Xiaomi’s strategy is crystal clear. They’re leveraging their existing retail footprint to bring this automotive marvel directly to consumers. Back in March 2025, the very first Xiaomi Store opened its doors in Saitama, just north of Tokyo. This isn’t just a place to grab a phone; it’s a showcase for over 160 products, from smartphones to smart home appliances. It’s the perfect setting to seamlessly integrate something as significant as the SU7 Ultra. Zheng Yan also confirmed that Xiaomi is looking to open three more stores in the greater Tokyo area before the year is out, with sights set on Osaka and Nagoya in 2026. And this is just the start! The big goal? To have between five and ten Xiaomi Stores established across Japan by the end of 2025, spreading their interconnected ecosystem far and wide.
Mini Machines, Big Dreams
But Xiaomi isn’t just focused on the full-size revolution. At the event, they also unveiled 1:18 scale models of both the SU7 Ultra and the standard SU7. The Ultra model will set you back 16,800 yen (around $113 USD), while the standard version goes for 14,800 yen ($99 USD). These are seriously cool collectibles for fans wanting a piece of Xiaomi’s electric future to display. Beyond cars, the brand is also planning to introduce larger home appliances, like air conditioners, into their Japanese stores. It all ties back to that overarching vision of a seamlessly connected ecosystem.
The Future is Now (and It’s Electric!)
Xiaomi’s President, Lu Weibing, has made it abundantly clear: the company’s ambitions know no bounds. With a global plan to open a staggering 10,000 Xiaomi Stores in the next five years and European electric car market entry slated for 2027, the SU7 Ultra is truly just the beginning. Could Xiaomi really redefine the car buying experience in Japan? The convergence of technology and automotive innovation has never been this thrilling. Get ready to see the SU7 Ultra on the streets and in the Xiaomi stores! So, spill the beans – would you hop into this electric speedster?
