Xiaomi SU7 Max “Amethyst” Custom Color Revealed
Xiaomi SU7 Max Unveiled in Stunning “Amethyst” Custom Color – Get a Glimpse in Beijing!
Hey Xiaomi fans! Big news is hitting us from the electric vehicle world, and of course, Xiaomi is at the forefront. Remember that “Xiaomi Custom Service” Lei Jun teased during the 2025 Annual Speech? Well, it’s officially starting to roll out, and the first real-world look at a custom color is here. The Xiaomi SU7 Max in “Amethyst” has landed in Beijing, and trust me, you’re gonna want to see this.
Bringing the “Amethyst” Dream to Life
It’s been a whirlwind since Lei Jun dropped the bomb about Xiaomi’s unique customization service during his 2025 Annual Speech on September 25th. Now, Li Xiaoshuang, VP of Xiaomi Auto, has taken to Weibo to share some seriously exciting news. The first peek at the custom “Amethyst” color for the Xiaomi SU7 Max is finally here, and it’s on display in Beijing’s trendy Sanlitun district. For those lucky enough to be in the area, you can check it out until October 3rd.
More Than Just a Pretty Color
This isn’t just any paint job. Xiaomi’s custom service is all about using high-end, expensive paints and some pretty advanced manufacturing techniques. While “Amethyst” is the star of the show right now, it’s just the beginning. The company has plans to collaborate with top global paint suppliers to design a whopping 100 different colors over the next three years. Talk about options!
Beyond the gorgeous exterior hues, the customization goes way deeper. You’ll be able to personalize:
- Wheel Styles: Match your car’s personality with different wheel designs.
- Brembo Caliper Colors: Add a sporty touch with custom caliper colors.
- Exclusive Custom Logos: Make your SU7 truly yours with unique badging.
When it comes to those logos, the choices are pretty wild. We’re talking about options like:
- 24K Gold Black / White Ceramic Badges
- 24K Gold Carbon Fiber Badges
- Smoked Black Badges
It’s clear Xiaomi isn’t playing around when it comes to making each SU7 a one-of-a-kind masterpiece.
A Sneak Peek at the Custom Palette
While “Amethyst” is the current showstopper, here’s a reminder of some other stunning color options that were previously revealed as part of this premium customization service:
- Racing Red: For those who want to make a bold statement.
- Sprout Yellow: A vibrant and cheerful choice.
- Twilight Rose: Elegant and sophisticated.
- Flowing Gold Matte: Luxurious and eye-catching.
What Does This Mean for You?
This move by Xiaomi signifies a huge step in making electric vehicles feel more personal and exclusive. It’s not just about getting from point A to point B anymore; it’s about the experience and the statement you make. For those who have been dreaming of a car that truly reflects their style, Xiaomi’s custom service is a game-changer. We can’t wait to see what other incredible colorways and customization options they roll out in the future.
Get Ready for a More Personalized Ride
So, there you have it – the Xiaomi SU7 Max is now showcasing its breathtaking “Amethyst” custom color in Beijing. This is just the tip of the iceberg for Xiaomi’s ambitious customization service. With a vast array of paint colors, wheel options, caliper finishes, and unique badging, the company is truly empowering owners to craft a vehicle that’s as individual as they are. It’s exciting to see Xiaomi push the boundaries of automotive personalization, and we’re all eager to witness the future of this bespoke automotive experience.
