POCO website closure
On December 31, 2024, POCO’s global website, po.co, officially shut down, including regional sites in the UK, France, and other markets. This move represents a strategic step by Xiaomi to integrate POCO into its unified digital ecosystem. Despite this consolidation, POCO’s unique identity remains intact within Xiaomi’s framework.
Transition to Xiaomi’s Unified Platform
Beginning October 21, 2024, Xiaomi migrated all POCO-related services and products to mi.com/global. Here’s how the transition impacts users:
- Customer Service and Purchase History: All customer data, including purchase records, has been transferred seamlessly to Xiaomi’s platform.
- POCO Points and Loyalty Programs: Users retain their earned POCO Points, now integrated into Xiaomi’s loyalty program.
- Coupons: Previously issued coupons have been reissued through Xiaomi’s system as of December 12, 2024.
- Historical Data: Logistics details and feedback from POCO’s website are preserved and incorporated into Xiaomi’s database.
This streamlined integration ensures continuity for POCO users without affecting their overall experience.
Ensuring a Seamless Customer Experience
Xiaomi assures that product availability, after-sales support, and POCO’s distinct identity remain unaffected. The consolidation delivers a unified, efficient user experience while preserving the originality and essence of POCO products.
Strategic Implications of the Transition
Xiaomi’s decision aligns with its strategy to harmonize operations across all sub-brands under one digital platform. This move enhances shopping and after-sales experiences globally.
Interestingly, POCO India’s website (poco.in) remains operational, highlighting Xiaomi’s region-specific approach. It suggests potential for further adaptation based on market needs.
The Future of POCO Within Xiaomi’s Ecosystem
Although POCO’s standalone digital platforms are now defunct, this transition marks a new beginning. POCO can leverage Xiaomi’s vast ecosystem to expand further while retaining its innovation-driven identity.
Key Benefits of the Integration:
- Greater access to resources within Xiaomi’s ecosystem.
- Improved global positioning as a competitive sub-brand.
- Streamlined services for a loyal customer base.
This strategic shift strengthens Xiaomi’s global portfolio while ensuring POCO’s continued growth and commitment to affordability and innovation.
Table: Key Changes in the Transition
| Aspect | Before | Now |
|---|---|---|
| Customer Service | POCO Website Support | Integrated with Xiaomi Global Support |
| Loyalty Points | Separate POCO Points | Part of Xiaomi Loyalty Program |
| Coupons | POCO-Issued Coupons | Reissued by Xiaomi |
| Historical Data | Stored on POCO Platforms | Migrated to Xiaomi Database |
What’s Next for POCO Users?
This integration promises a better, seamless experience for POCO users. While we say goodbye to POCO’s standalone platforms, we look forward to its evolution within Xiaomi’s global strategy.
“Xiaomi for All” delivers updates and insights to keep you informed about the latest from POCO and Xiaomi’s ecosystem.
POCO website closure
Xiaomi integrates POCO’s global website into mi.com, streamlining services while preserving POCO’s distinct identity.
Tags: Xiaomi, POCO, POCO website, POCO India, Xiaomi platform, POCO points, POCO integration
