Xiaomi 17: 200M+ Sales Challenge iPhone 17
Xiaomi 17 Series: Surpassing 200 Million Sales and Challenging the iPhone 17 in 2025
It’s November 19th, 2025, and the smartphone world is buzzing! Xiaomi has done it again. In a market often dominated by Apple and its iPhone 17, the Xiaomi 17 Series has exploded onto the scene, selling over 200 million units in its first few weeks. Not only that, but it’s the only Android phone giving the iPhone 17 a real run for its money during the massive Double 11 shopping festival of 2025. Xiaomi Group President Lu Weibing even says this marks a pivotal moment in the competition between Chinese brands and the “fruit” company. So, if you’re looking for a deep dive into the Xiaomi 17 vs iPhone 17, the Xiaomi 17 series 2025 sales figures, or the best Double 11 smartphone premium deals, you’ve come to the right place! Let’s break it all down.
The Explosive Sales Boom: From 100 Million in 5 Days to 200 Million and Beyond!
During Xiaomi’s Q3 2025 earnings call, Lu Weibing revealed some truly mind-blowing numbers. The Xiaomi 17 series hit 100 million units sold in just five days after its launch on September 27th! This smashed previous records for daily sales and revenue across all price segments for Chinese smartphones in 2025. By November, that number had more than doubled, reaching over 200 million. And get this – that’s a 20% year-over-year growth compared to the Xiaomi 15 series, with Pro model sales tripling compared to its predecessor. You can find more Xiaomi news on our page.
The Double 11 “Effect 17”
This “Effect 17” is only amplified by Double 11 2025, the world’s largest online shopping event. The Xiaomi 17 Pro Max absolutely crushed the competition in the 6,000 yuan+ (roughly €780-€850) price segment, claiming the top spot for both sales volume and revenue on major platforms like JD.com, Tmall, and Douyin. On JD.com alone, Xiaomi ranked second overall in mobile phone sales, only behind Apple, with a total transaction value exceeding 29 billion yuan (about €3.5 billion) across all channels.
And it’s not just Xiaomi talking the talk. Over on X (formerly Twitter), users like @That_Kartikey point out that the Xiaomi 17 series sales are almost four times higher than those of the Vivo X300, the next best Chinese flagship. This firmly establishes Xiaomi as the leader among local brands in the premium segment. Counterpoint data further confirms this: the Chinese market grew 8% year-over-year in October, with Xiaomi climbing to second place globally for the first time in a decade, largely thanks to the early launch of the 17 series. Looking for a tech review? We got you covered!
Xiaomi 17 vs iPhone 17: An Epic Battle
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Lu Weibing didn’t mince words: “The Xiaomi 17 Pro Max is the only product that can truly confront the iPhone in Double 11.” While the iPhone 17 snagged 25% of the Chinese market in October (sales up 37% year-over-year), leading with its three variants in the top 3 models, the Xiaomi 17 Pro Max secured fourth place in the premium segment. This is ahead of big-name rivals like the Huawei Mate 70 Pro+.
This marks the first time a Chinese Android phone has gone head-to-head in sales and perceived value. This is being driven by Xiaomi’s strategy of directly “benchmarking” against Apple. Interested in Xiaomi’s innovation?
For a detailed Xiaomi 17 vs iPhone 17 comparison, take a look at this table:
| Feature | Xiaomi 17 Pro Max | iPhone 17 Pro Max |
|---|---|---|
| Price (Starting) | From €840 (6,999 yuan) | From €1,199 (1,199 USD) |
| Processor | Snapdragon 8 Gen 5 | A19 Bionic |
| Display | 6.78″ OLED 2K+ with secondary rear screen | 6.9″ Super Retina XDR |
| Camera | Triple 50MP Leica (better in backlight) | Triple 48MP (standard premium) |
| Battery | 5,800 mAh + 120W charging | 4,685 mAh + 40W charging |
| Double 11 Sales | Android Champion in 6K+ segment | Overall Leader, top 3 models |
| Advantages | Value for money, on-device AI, HyperOS ecosystem | iOS ecosystem, high resale value |
The Xiaomi 17 stands out with its longer battery life (up to 5 hours more than the iPhone in independent tests) and competitive pricing. This attracts users who want premium specs without breaking the bank. In Latin America, this trend is also playing out, with the regional market growing 11% in Q4 thanks to imports of the Xiaomi 17. You can learn more about HyperOS.
Financial Performance: Q3 2025 Sets a New Record
Xiaomi’s Q3 2025 results are shining, with 43.3 million smartphones shipped (up 0.5% year-over-year) – marking the ninth consecutive quarter of growth. Globally, Xiaomi holds the third position with a 13.6% market share (according to Omdia). In China, Xiaomi ranks second in domestic sales with 18.9% in the 4,000-6,000 yuan range (up 5.6 percentage points).
- Total Revenue: 113.1 billion yuan (€13.7 billion), up 22.3% year-over-year.
- Adjusted Net Profit: 11.3 billion yuan (€1.37 billion), up 80.9%.
The success of the Xiaomi 17 boosted the mobile segment (58 billion yuan, or approximately €7 billion), while the EV division reported its first profit!
Regional Performance Highlights:
- Europe and Southeast Asia: Stable growth, Xiaomi ranks second in sales.
- Latin America and Middle East: Second place, with a 21% increase in shipments thanks to the 17 series.
- Africa: Expanding in the mid-to-high-end segment. If you want to know which Xiaomi is the best for you, check out our content!
Why is the Xiaomi 17 So Successful? Innovation and an Anti-Apple Strategy
Xiaomi actually skipped the 16 series to align its naming convention with the iPhone 17! Launched in September (right after Apple), this strategy was backed by a massive 100 billion yuan investment in R&D (which they plan to double in the next five years).
Here are some keys to their success:
- Miaoxiang Rear Screen: The 2.9″ AMOLED display on the back is perfect for selfies and notifications – a €138 million investment.
- Leica Collaboration: The cameras are optimized for backlit photography, surpassing the iPhone in many tests.
- HyperOS and AI: Seamless integration with 1 billion AIoT devices.
Over on X, @ProAndroid celebrates: “Xiaomi 17 surpasses the 15 series and generates profits in EVs!”
Implications for the Market: Is Apple’s Dominance Ending?
Apple’s 62% premium market share (according to Counterpoint) is starting to look a bit shaky. Xiaomi grew 55% in sales above $600 USD in the first half of 2025. By 2026, with Qualcomm’s 2nm chips, the competition between Xiaomi, Vivo, and OPPO is set to intensify. In Latin America, the Xiaomi 17 is driving trends, with projected regional sales growth of 11%. Don’t forget to read about Redmi models in our page.
If you’re considering an upgrade, the Xiaomi 17 Pro Max delivers more bang for your buck than the iPhone 17. It’s an ideal choice for mobile gaming in 2025 or professional-grade photography. Ready to join the movement? Explore deals on AliExpress or Amazon during the extended Double 11 period.
In conclusion, the Xiaomi 17 series’ remarkable sales performance and strategic positioning have disrupted the smartphone market. By focusing on innovation, aggressive pricing, and a direct challenge to Apple, Xiaomi has emerged as a major contender in the premium segment. The impact of this competition is already being felt, with projections indicating further shifts in market share and intensified competition in the years to come. Keep an eye on the mobile technology with our updates!
