Xiaomi YU7 & SU7 Ultra: New Customization Packs
Xiaomi YU7 and SU7 Ultra: New Customization Packs Set to Redefine Style and Performance
Xiaomi, the Chinese tech giant that’s been making waves with everything from smartphones to smart homes, is really shaking things up in the electric vehicle (EV) market too. Following the massive success of their SU7 sedan and the YU7 SUV, Xiaomi’s dropping some seriously cool new customization packages for these rides. The goal? To give drivers a way more unique and personalized experience that truly matches their vibe. These aren’t just about making the cars look good, though – they’re also about cranking up the tech factor and performance, solidifying Xiaomi’s spot as a major player in the EV game. Let’s get into the nitty-gritty of these exciting new offerings.
YU7: The Electric SUV Taking Personalization to the Next Level
The Xiaomi YU7, an electric SUV that’s already caused a huge stir in China, racking up over 289,000 orders just at launch, is already known for its sleek design, which apparently draws inspiration from luxury rides like the Ferrari Purosangue and Aston Martin DB707. Now, Xiaomi’s pushing the envelope even further with new customization packs that let owners really stand out on the road.
Wheel and Exterior Styling Options
One of the coolest things about the YU7 is how much they’re focusing on exterior personalization. According to a recent regulatory filing, Xiaomi is rolling out at least 24 different wheel designs for the YU7. We’re talking everything from classic five-spoke and petal-shaped wheels to six-spoke and low-drag options, available in up to 20 different colors. Plus, buyers can even pick colors for their brake calipers – think sporty red or vibrant yellow for that extra flair. These touches aren’t just about looks; they’re a real chance for owners to tailor the vehicle to their lifestyle, whether they’re going for a sporty vibe or something more refined and sophisticated.
Innovative Accessories
The YU7 is packing some seriously clever accessories that really showcase Xiaomi’s roots in consumer tech. One of the neatest additions is a programmable button that can be set up to do hundreds of different things. Imagine configuring it to blast the AC or even link up with your Xiaomi smart home ecosystem! It’s kind of like the Amazon Dash button concept but for your car. This button can be magnetically attached to various spots inside the vehicle, like the inner panel of the passenger seat, offering incredible flexibility. On top of that, the YU7 features upgraded accessory ports with a hefty 28 watts of power, perfect for charging up devices or powering accessories like GoPro cameras. You also get a phone mount with wireless charging and even a magnetic tissue box that can be color-matched to the interior, like that super cool Hermes orange.
High-Tech Interior
Stepping inside the YU7 is like entering a tech wonderland. It boasts a massive 1.1-meter “HyperVision” panoramic display made up of three Mini-LED screens, each pumping out a bright 1200 nits. The new customization packages let owners choose from four interior color combinations and nine exterior paint colors, including eye-catching shades like Lava Orange, Dawn Pink, and Emerald Green. And naturally, the integration with Xiaomi’s HyperOS ecosystem means you can sync user profiles, playlists, and even device settings from your Xiaomi phones and smart appliances, creating a truly connected and personalized driving experience.
SU7 Ultra: Peak Power and Style Expression
The Xiaomi SU7 Ultra, the high-performance version of the SU7 sedan, has been turning heads globally, even setting a blistering lap record at the Nürburgring Nordschleife with an insane time of 6 minutes and 22.091 seconds. This beast, packing a massive 1,548 horsepower and a top speed of 350 km/h, is now getting customization packages that really cement its status as an accessible electric supercar.
Track Professional Package and Nürburgring Limited Edition
For the serious performance junkies out there, the SU7 Ultra’s Track Professional package is the real deal. It’s loaded with exterior bits made from carbon fiber, including a dual-vented hood, a more aggressive rear spoiler, and fender flares. It also gets beefy 21-inch forged wheels wrapped in sticky Pirelli P-Zero Trofeo RS tires. To top it off, you’re looking at custom Bilstein Evo R suspensions and Endless MA45B brake pads, all optimized for serious track duty.
Then there’s the Nürburgring Limited Edition. Strictly capped at just 100 units, this package dials up the personalization even further with specific mods that mimic the record-breaking Nürburgring prototype. This means even more aerodynamic tweaks and an exclusive design that celebrates that incredible German track achievement. It’s basically turning your SU7 Ultra into a collector’s item for pure performance lovers.
Interior and Sound Personalization
The inside of the SU7 Ultra isn’t left out, either. You can opt for cool touches like a carbon fiber and Alcantara steering wheel, unique upholstery, and an immersive sound system that actually adjusts based on your driving mode. Plus, there’s even an external speaker that lets you project custom sounds, making for a more engaging driving experience, even from outside the car. These features really hammer home that blend of luxury and cutting-edge tech that defines the SU7 Ultra.
A Deep Dive into the User Experience
Both the YU7 and the SU7 Ultra truly embody Xiaomi’s design philosophy. They’re not just about stuffing in the latest tech; it’s about creating what Xiaomi Auto’s Chief Industrial Designer, Tianyuan (Sawyer) Li, calls the “emotion” of the design. This personalization goes beyond just aesthetics; it’s about forging an emotional connection with the vehicle, making drivers feel truly unique.
What’s more, the integration with the HyperOS ecosystem means owners can fine-tune their driving experience by connecting with their other Xiaomi devices, from phones to smart home appliances. For instance, the XiaoAI voice assistant can handle tasks like opening the trunk or checking the weather remotely. And for Apple users, the UWB compatibility for using an iPhone as a digital key adds a layer of everyday convenience.
Availability and Pricing
Right now, both the YU7 and SU7 Ultra are available exclusively in China, but Xiaomi’s got global expansion plans kicking off from 2027. If you’re curious about the damage to your wallet, the YU7 starts around $35,000 USD for the base model, with the YU7 Max hitting $48,000 USD. The SU7 Ultra kicks off at $72,800 USD, and adding those Track Professional and Nürburgring Limited Edition packages will obviously bump up the price. Keep an eye out, though: the SU7 Ultra, which is still being tested, is expected to officially launch by the end of 2025 with an estimated price tag of around $94,000 USD. Honestly, for a 1,548 horsepower SUV, that’s still a pretty eye-opening price point.
Driving Towards a Personalized Future
With these new customization packages for the YU7 and SU7 Ultra, Xiaomi isn’t just selling high-performance EVs; they’re offering a deeply personalizable experience that blends tech, design, and pure driving emotion. From countless wheel and color options to clever accessories and limited-edition track packs, Xiaomi is totally redefining what it means to own an electric vehicle in 2025. As Xiaomi continues its impressive growth in the automotive world, these customization options ensure that drivers can truly make these vehicles their own, both in style and in function, cementing Xiaomi’s role as a leader in the EV revolution.
A quick note: Details on the YU7 Ultra are still a bit speculative as they’re based on prototype sightings and industry buzz, since Xiaomi hasn’t officially confirmed its launch. So, definitely stay tuned for official updates!
