Xiaomi is making significant strides in the automotive sector, aiming for a global presence by 2027. At the recent MWC 2025 event, the company showcased its SU7 Ultra car, marking a pivotal moment in its international automotive journey. This unveiling not only generated excitement but also highlighted Xiaomi’s commitment to expanding beyond its core smartphone and home appliance markets.
In a candid discussion with CGTN, Lu Weibing, Xiaomi Group Partner and President, expressed his ambitious vision: “I hope that by 2027, Xiaomi cars will officially go overseas!” This statement emphasizes Xiaomi’s determination to penetrate the international automotive landscape, an area ripe with opportunities.
Strategic Global Expansion Plans
Lu Weibing took to Weibo to further elaborate on the company’s plans, stating, “The European debut of the Xiaomi SU7 Ultra has created a huge impact! Preparations for Xiaomi cars to go global have already begun.” His remarks underline the significant pressure the company faces, yet they also reflect an unwavering resolve to succeed in this new venture.
This announcement aligns seamlessly with Xiaomi’s broader global strategy, which was a focal point during the Xiaomi 15 series launch in Barcelona on March 2, 2025. Alongside introducing the Xiaomi 15 series, the company plans to expand its range of large household appliances into international markets. Most importantly, the commitment to launching its vehicles globally within the next few years signifies a major shift for the brand.
Competing in the Electric Vehicle Sector
The European premiere of the SU7 Ultra at MWC 2025 positions Xiaomi to compete in the electric vehicle (EV) market, a sector characterized by rapid innovation and intense competition. Although the SU7 Ultra and its predecessor are not yet available outside China, Xiaomi’s proactive approach and Lu’s optimistic timeline suggest that the company is preparing to challenge established automotive players by 2027.
As Xiaomi accelerates its automotive ambitions, the road ahead is filled with both challenges and opportunities. With groundwork already laid, the tech giant is set to blend its innovative spirit with a fierce determination to carve out a niche in the global EV market. Industry enthusiasts and consumers alike will be eagerly watching how Xiaomi navigates this transformative journey.
Key Takeaways
- Xiaomi’s Vision: Aiming for global car sales by 2027.
- Recent Unveiling: SU7 Ultra showcased at MWC 2025.
- Expansion Plans: Commitment to introduce cars and appliances internationally.
- Market Positioning: Targeting the growing electric vehicle sector.
| Feature | Xiaomi SU7 Ultra | Competitors (e.g., Tesla Model 3) |
|---|---|---|
| Battery Range | 600 km | 500 km |
| Price (Approx.) | $45,000 / €42,000 | $40,000 / €38,000 |
| Top Speed | 200 km/h | 225 km/h |
| 0-100 km/h | 3.5 seconds | 3.2 seconds |
Xiaomi’s venture into the automotive world is not just an expansion; it’s a bold leap that could redefine its brand. As we continue to monitor these developments, the excitement surrounding Xiaomi’s global automotive ambitions grows.
Xiaomi global car sales
Xiaomi is gearing up for a significant entry into the automotive market, aiming for global car sales by 2027, with its innovative SU7 Ultra leading the charge.
Tags: Xiaomi, SU7 Ultra, electric vehicles, MWC 2025, global expansion, automotive market