Xiaomi has taken a significant leap in its “Make in India” initiative by launching the Redmi Watch Move, its first smartwatch manufactured entirely in India. Priced at ₹1,999 (around $24), this smartwatch debuted on April 21, 2025, offering an attractive blend of essential fitness tracking and smart features. As the Indian market continues to seek affordable wearables, the Redmi Watch Move is set to create a notable impact, especially as global smartwatch sales faced a decline in 2024. This article will explore the features, specifications, availability, and broader implications of Xiaomi’s latest innovation.
A Milestone for Xiaomi’s Local Manufacturing
Xiaomi has established itself as a formidable player in India’s consumer electronics landscape. Over the past decade, the company has ramped up local manufacturing efforts, collaborating with companies like Dixon Technologies and Foxconn. The introduction of the Redmi Watch Move, produced in partnership with Optiemus, marks a pivotal moment in Xiaomi’s journey in India.
Anuj Sharma, Xiaomi India’s Chief Marketing Officer, highlighted the importance of this smartwatch, stating, “The Redmi Watch Move combines essential features for Indian users — reliable performance, accurate fitness tracking, and a comfortable, premium design.” This launch aligns with Xiaomi’s ambitious plan to double its device shipments in India to 700 million over the next decade.
Key Features and Specifications
The Redmi Watch Move is designed for fitness enthusiasts and users looking for a seamless smartwatch experience. Below is a detailed overview of its features:
| Feature | Description |
|---|---|
| Display | 1.85-inch AMOLED display with 600 nits brightness and 2.5D curved glass for a premium look. |
| Design | Comfortable, anti-allergy TPU strap; available in Black Drift, Blue Blaze, Silver Sprint, Gold Rush. |
| Water Resistance | IP68 rating; can withstand submersion up to 1.5 meters, ideal for workouts and outdoor activities. |
| Workout Modes | Supports over 140 workout modes with a 98.5% tracking accuracy. |
| Health Monitoring | Features heart rate tracking, SpO₂ monitoring, stress analysis, sleep tracking, and menstrual cycle tracking. |
| Smart Features | Integrates with Xiaomi HyperOS for seamless connectivity; supports Bluetooth calling and Hindi interface. |
Fitness and Health Tracking Capabilities
The Redmi Watch Move excels in fitness and health tracking. It supports an extensive range of workout modes, from running to yoga, ensuring users can monitor their activities effectively. Xiaomi’s research and development team claims a 98.5% accuracy rate in tracking, enhancing user trust in the device’s capabilities.
Additionally, the smartwatch provides advanced health monitoring features, including heart rate tracking, blood oxygen level monitoring, and sleep analysis. These functionalities make it an invaluable tool for users focused on maintaining their health. The menstrual cycle tracking feature also offers significant benefits for women, further broadening its appeal.
Pricing and Availability
The Redmi Watch Move is priced at ₹1,999 (approximately $24), making it one of the most affordable smartwatches available. It will be available for purchase starting May 1, 2025, through Mi.com, Flipkart, and various Xiaomi retail outlets. Pre-booking will commence on April 24, 2025, allowing eager customers to secure their devices early.
Xiaomi’s aggressive pricing strategy aims to capture a larger share of the Indian market, which is increasingly leaning towards budget-friendly devices. Despite a drop in market share from 30% in 2023 to 23% in 2024, Xiaomi’s focus on affordability positions it favorably in the competitive landscape.
Market Context and Competitive Landscape
The global smartwatch market faced a 7% decline in shipments in 2024, primarily due to decreased upgrades in the basic smartwatch segment. However, brands like Xiaomi have bucked this trend, experiencing substantial growth. In India, Xiaomi’s emphasis on affordability resonates with cost-conscious consumers, giving it an edge over competitors.
The Redmi Watch Move competes with other budget smartwatches, such as the Motorola Moto Watch 120 and Xiaomi’s own Smart Band 8 Pro. While premium devices from brands like Apple and Samsung come with higher price tags, the Redmi Watch Move targets entry-level and mid-tier consumers by offering a blend of functionality, style, and affordability.
Broader Implications for Xiaomi
The launch of the Redmi Watch Move highlights Xiaomi’s commitment to local manufacturing and innovation in India. By producing the smartwatch locally, Xiaomi not only reduces costs but also aligns with the Indian government’s push for domestic production. This strategy could lead to the localization of other AI-powered IoT devices, enhancing Xiaomi’s brand presence in the region.
Moreover, the Redmi Watch Move signifies Xiaomi’s diversification beyond smartphones. With a significant market share in the Indian smartphone sector, Xiaomi is now expanding into wearables, smart TVs, and even electric vehicles. This diversification strengthens its position as a comprehensive technology provider.
Conclusion
The Redmi Watch Move exemplifies Xiaomi’s dedication to delivering high-value products tailored to the Indian market. With a competitive price of ₹1,999 ($24), it offers impressive features, including a 1.85-inch AMOLED display, advanced health tracking, and Bluetooth calling. As Xiaomi’s first locally produced smartwatch, it reinforces the company’s commitment to affordability and local manufacturing. Set to be available for pre-booking from April 24, 2025, the Redmi Watch Move is poised to attract fitness enthusiasts and tech-savvy consumers alike.
Made-in-India smartwatch
The Redmi Watch Move is Xiaomi’s first made-in-India smartwatch, offering affordability and advanced features for fitness enthusiasts.
Xiaomi, Redmi Watch Move, smartwatch, wearable, fitness tracker, technology
Source Xiaomi
