Xiaomi Auto is elevating the luxury experience for its customers with the introduction of a unique “special gift box” tailored for the inaugural members of the SU7 Ultra Club. This limited-edition package represents Xiaomi Auto’s commitment to fostering an upscale community centered around its premium electric vehicle, the SU7 Ultra. The excitement surrounding this release, shared on Xiaomi Auto’s official Weibo account, has resonated with both Xiaomi enthusiasts and automobile collectors, marking a significant moment in the brand’s expansion into the automotive sector.
What’s Included in the Exclusive Gift Box
This carefully curated gift box includes an array of high-quality collectibles that celebrate the SU7 Ultra’s impressive achievements:
- 1:43 scale SU7 Ultra alloy car model
- Nürburgring limited edition license plate
- Nürburgring-themed fridge magnet
- Exclusive SU7 Ultra Club membership card
These items not only serve as mementos but also enhance the ownership experience for members, allowing them to showcase their passion for the SU7 Ultra.
Benefits of SU7 Ultra Club Membership
Established on February 27, the Xiaomi EV Ultra Club offers members a range of exclusive services and experiences designed to enhance their connection to the brand:
- Track-Focused Advantages:
- Complimentary tire storage
- Free track rescue service
- 12% discount on track consumables
- Exclusive Events:
- Visits to the Nürburgring Nordschleife circuit
- Members-only official track days
Joining this elite club requires an annual fee of $555 (approximately €520), with a limited initial membership of just 2,000 slots. Each membership grants 60,000 points, which can be redeemed for various services and exclusive benefits, making it a valuable investment for car enthusiasts.
Xiaomi’s Growing Presence in the Automotive Market
Xiaomi’s strategy reflects its ambition to cultivate a dedicated community around its automotive offerings, akin to the loyal following it has built for its electronic products. The SU7 Ultra has quickly gained recognition as a high-performance vehicle, particularly noted for its speed and track capabilities at the renowned Nürburgring circuit. By launching exclusive membership products and collectible items, Xiaomi is reinforcing its position in the luxury car market, providing fans with unique ways to engage with the brand.
Conclusion
In conclusion, the launch of the special gift box for SU7 Ultra Club members signifies Xiaomi Auto’s commitment to creating an exclusive community for its high-end electric vehicle owners. The thoughtful inclusion of collectibles and unique membership benefits enhances the overall experience, solidifying Xiaomi’s place in the luxury automotive sector.
Special gift box for SU7 Ultra Club members
This article highlights the exclusive special gift box for SU7 Ultra Club members, enhancing their connection to Xiaomi’s luxury electric vehicle offerings.
Tags: Xiaomi, SU7 Ultra, electric vehicle, luxury car, membership benefits, Nürburgring