Xiaomi’s Automotive Expansion: Beyond Smartphones
Xiaomi, a tech giant renowned for its smartphones and electronic devices, is revving up its engines for a groundbreaking venture into the automotive industry. The company recently unveiled new trademarks, including Titan, Gigafactory, and EV Hyperfactory, signaling a strategic move beyond the realm of mobile phones and electronic gadgets. However, are these automotive trademarks truly indicative of a shift to car manufacturing? In our assessment, not quite, echoing the trajectory of Tesla’s innovative approach.
Bold Trademarks: Gigafactory, Hyperfactory, and Titan
In a significant stride, Xiaomi has submitted trademark applications, encompassing Xiaomi Automobile Gigafactory, Xiaomi EV Hyperfactory, Xiaomi Titan, Xiaomi Titan Alloy, and Xiaomi Super Motor. These applications, awaiting approval from the National Intellectual Property Administration’s Trademark Office in China, reveal Xiaomi’s clear and ambitious strategy in the automotive sector.
As early as July 2019, Xiaomi broadened its horizons by venturing into the automobile realm, offering car spare parts. The company took a substantial leap on November 12, 2020, by filing a patent application for lithium battery electrodes and lithium batteries. Continuing this trajectory, on March 30, 2021, Xiaomi announced a staggering 10 billion yuan investment over the next decade, aiming to secure a spot among the top five global car manufacturers.
Xiaomi SU7 Elk Test: A Pinnacle Moment
Xiaomi’s foray into the automotive world reached a pinnacle with the unveiling of its first car model, the Xiaomi SU7, in the previous year. During the official conference in December, Lei Jun highlighted five key technologies: electric transmission, battery innovation, large-scale die-casting, smart cabins, and autonomous driving. Notably, Xiaomi stands as the sole Chinese automaker engaged in mass production of internally developed alloys.
The significant outcome of Xiaomi’s automotive debut was the development of the “super motor” project, resulting in the production of two engines: the Hyper Engine V6 and V8. Simultaneously, Xiaomi independently engineered a high-voltage silicon carbide platform, capable of reaching a maximum voltage of 871 V. Collaborating with CATL, Xiaomi is actively involved in the joint development of an 800 V high-voltage battery pack. Remarkably, Xiaomi has also initiated the construction of its battery production facility.
Automotive Technologies, Not New Car Models
Despite the trademarks, the question remains: Will Xiaomi launch new cars? The answer is straightforward. The registered trademarks likely represent technologies intended for future electric car models. It’s essential to note that Gigafactory and Hyperfactory are not product names, a lesson learned from Tesla’s Gigafactory in Nevada, which stands as the largest but merely a factory.
In conclusion, Xiaomi’s ambitious strides into the automotive industry mirror Tesla’s unconventional path, emphasizing innovation and cutting-edge technology. The trademarks signify a commitment to pushing the boundaries of what’s possible in the automotive sector, aligning with Xiaomi’s reputation for groundbreaking advancements.
Xiaomi & Tesla
Explore Xiaomi’s bold venture into the automotive sector. Showcasing trademarks like Gigafactory and Hyperfactory, reflecting a leap akin to Tesla’s innovation.
Tags: Xiaomi, Automotive, Electric Vehicles, Hyperfactory,
Gigafactory, Tesla, Innovation, Technology,
Autonomous Driving, Electric Motors, Xiaomi SU7